The Championships are in full swing, and with them comes more than just world-class tennis. For many, attending this prestigious British sporting event is about honoring a deeply rooted tradition that extends well beyond the baseline. From unspoken rules of conduct to a semi-official dress code, Wimbledon isn’t your typical sports outing—it’s a cultural event with its own expectations.
Wimbledon Dress Code and Traditions Explained

Strawberries and cream, a chilled Pimm’s, and soft murmurs across green courts form part of the Wimbledon experience. These are not simply indulgences, but longstanding rituals of what many refer to as “The Championships,” a term preferred by etiquette experts. Alongside Ascot, Henley, and the Chelsea Flower Show, Wimbledon anchors what is known as the British summer “season.”
Wimbledon Etiquette: What Not to Say or Wear
Etiquette insiders suggest calling the event “The Championships” rather than Wimbledon. It reflects the prestige and tradition of the oldest tennis tournament in the world. You’ll also hear regulars refer to it simply as “the tennis.” This subtle linguistic detail is part of what separates seasoned attendees from casual visitors.
Wimbledon Dress Code and Spectator Conduct: Reserved, Respectful, Refined
Wimbledon is not the place for rowdy fan behavior. Think theatre decorum rather than football fever. That means no shouting during play, no selfie sticks (banned since 2015), and no overly enthusiastic celebrations after points. Phones must be silent, and entry or re-entry is only allowed during changeovers.
Support should be courteous and quiet—applaud winners, not opponents’ errors. The umpire’s call is final, and heckling is frowned upon.
Wimbledon Dress Code Etiquette: Respecting Personal Space and Silence
Seating is close, so respecting your neighbor’s personal space is crucial. Avoid leaning over, rustling snack wrappers, or eating strong-smelling food. Keep interactions polite and considerate to preserve the serene Wimbledon ambiance.
Dress the Part: Style With Sophistication
Wimbledon may not have a strict public dress code, but expectations are clear. Smart-casual is the standard, especially on Centre Court and No.1 Court. Crisp linens, tailored jackets, floral dresses, and neat accessories are common. Avoid ripped jeans, graphic T-shirts, sports jerseys, dirty shoes, and anything too beachy or political.

Panama hats, popular since the early 20th century, are a fashionable staple—but avoid oversized headwear that could block the view.
Celebrity Style Icons: Fashion That Scores
A-listers like Zendaya, Sienna Miller, Alexa Chung, and David Beckham offer style inspiration. Think classic British tailoring meets relaxed summer charm. Zendaya’s tenniscore ensembles and Beckham’s navy suits with pocket squares balance formality and flair.
The Royal Influence: Green, Purple, and Elegance

Catherine, Princess of Wales, the event’s royal patron, frequently appears in green and purple—Wimbledon’s official colors. Her elegant choices often include midi-dresses by designers like Dolce & Gabbana or Emilia Wickstead, reinforcing the regal undertones of the event.
Tradition Meets Modernity: A Slowly Evolving Code
While etiquette remains central, Wimbledon is evolving. Henman Hill—now dubbed Murray Mound—is livelier, with fans cheering and waving flags between points. Even the dress code is softening. “Fancy barbecue” is replacing “royal garden party” in terms of what’s acceptable.
The Last Word: Manners Make the Match
Despite the gradual shift, Wimbledon remains one of the final bastions of traditional British sporting culture. Understanding its unwritten rules ensures that visitors not only enjoy the matches but also respect the event’s unique identity. Dress smartly, behave politely, and remember: it’s more than a match—it’s an institution.