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Tourism Malaysia Singapore recently concluded its Malaysia Familiarisation Programme for Singaporean media representatives and Key Opinion Leaders (KOLs) from May 6 to 11, 2024. The aim was to explore the unique tourism offerings of Penang and Langkawi while highlighting the idea of dual-city holidays in Malaysia.
The participants, who hailed from esteemed magazines, newspapers, and online platforms, enjoyed luxurious stays at The George Penang. They also delved into the scenic Kubang Badak Biogeotrail and experienced the enchanting Dream Forest Langkawi. This initiative was designed to showcase Malaysia’s charm as a premier tourist destination, bolstering its positive reputation among Singaporean travelers.
The programme provided a culturally enriching experience, including activities like batik painting at Atma Alam Batik Art Village in Langkawi and visits to iconic landmarks such as The Habitat Penang Hill and ESCAPE Penang. Through these experiences, participants gained firsthand insight into the remarkable adventures awaiting visitors.
This familiarization trip was made possible through collaborations with AirAsia, Penang Global Tourism, Langkawi Development Authority (LADA), Tropical Charters Sunset Cruise, Pelangi Beach Resort and Spa, and Dream Forest Langkawi. AirAsia, known for its extensive network, facilitates smooth travel to both destinations with 10 weekly departures to Langkawi and 30 weekly departures to Penang.
Mr. Manoharan Periasamy, Director General of Tourism Malaysia, expressed optimism about the programme’s impact in boosting arrivals and promoting Malaysia as a preferred tourist spot for Singaporean travelers. This effort aligns with the strong cultural and historical ties between the two nations, gearing up for Visit Malaysia 2026.
Ms Mohana Murni Shanmugam, Deputy Director of Tourism Malaysia Singapore, remarked: “We anticipate that this familiarisation trip will significantly contribute to surpassing our target of 10 million Singaporean tourists by the end of the year. The positive exposure generated through media and KOL channels will undoubtedly entice more Singaporeans to explore the diverse attractions, rich culture, and warm hospitality that Malaysia has to offer.”
Singapore has been identified as the leading contributor to tourist numbers, playing a significant role in the 8.3 million arrivals recorded in 2023. Malaysia is aiming for continued growth by targeting 27.3 million tourists and generating RM102.7 billion in revenue in 2024. The upcoming Visit Malaysia 2026 campaign reflects Malaysia’s ambitious goal of attracting 35.6 million foreign tourists and achieving RM147.1 billion in tourist receipts.
The post Tourism Malaysia Spotlights Penang and Langkawi in Familiarisation Programme appeared first on Travel And Tour World.
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