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Saudia Holidays has joined forces with AlUla, a historic city in northwest Saudi Arabia, by signing a Memorandum of Understanding at the Arabian Travel Market 2024. This partnership aims to enrich the visitor experience to AlUla through bespoke travel packages that meet various tourist preferences.
Under this collaboration, Saudia will operate six flights weekly to AlUla from Jeddah and Riyadh. Specifically, Riyadh will have four flights per week on Tuesdays, Thursdays, Saturdays, and Sundays, and Jeddah will provide two flights, on Thursdays and Sundays.
Arved von zur Muehlen, Chief Commercial Officer at Saudia, stated, “Enhancing our service offerings to include more frequent, dedicated flights to AlUla is just the beginning of how we plan to improve accessibility and convenience for our customers. Through this partnership, we are committed to delivering a seamless travel experience that starts from the moment a traveller books their trip with us.
By joining forces, we are not only promoting an exceptional destination that is a jewel in the Saudi tourism crown, but also cultivating an enriching journey that allows visitors to immerse themselves fully in the cultural and historical richness of AlUla. Our goal is to ensure that every journey to AlUla is memorable, comfortable, and filled with opportunities to explore and learn.”
Melanie de Souza, Executive Director, Destination Marketing at Royal Commission for AlUla (RCU), remarked, “Our collaboration with Saudia Holidays represents a significant commitment to not only enhancing AlUla’s presence as a leading tourist destination but also to ensuring that each visit is transformative for our guests.
By integrating our marketing efforts with Saudia’s extensive reach, we aim to bring AlUla closer to Saudi residents and international travellers alike, making it a year-round destination that offers both the wonders of its ancient heritage and the comforts of modern hospitality. This partnership will help us achieve a delicate balance between promoting tourism and preserving the unique cultural and environmental aspects of AlUla.”
The agreement includes extensive co-branded digital marketing campaigns across Saudi Arabia, special offers via Saudia’s Alfursan loyalty program, and training programs for staff on AlUla’s attractions. Additionally, a dedicated landing page will be established, featuring three to four themed travel packages to AlUla, designed to foster educational, cultural, and economic growth for visitors.
This partnership underpins AlUla’s inaugural global marketing campaign, “Forever Revitalising,” which began on February 29 and will run through the end of the year. This campaign, which spans nine countries and is conducted in six languages, seeks to boost AlUla’s global image through dynamic marketing tactics and all-encompassing travel packages.
The post Saudia Holidays and AlUla Forge New Partnership to Boost Tourism at Arabian Travel Market 2024 appeared first on Travel And Tour World.
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