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Sabre Corporation, a prominent provider of software and technology for the global travel industry, has joined forces with Taiba Investments, a leading hospitality company in Saudi Arabia known for its extensive experience in managing, developing, and operating hotels and residential compounds. The partnership was announced during the Arabian Travel Market event in Dubai, where both companies agreed on a strategic technology collaboration. This agreement will introduce Sabre Hospitality’s SynXis platform to various hotel brands under Taiba Investments, including Makarem and Nur.
Sabre’s SynXis Central Reservation System (CRS), a global cloud-based commerce and distribution platform, is at the cutting edge of reservation technology. It enables hoteliers to effectively manage their inventory and pricing while maximizing their visibility and reach across different distribution channels. This partnership highlights both companies’ dedication to using innovative technology to fuel growth and enhance guest experiences.
“We are excited to partner with Taiba Investments, a company renowned for its dedication to hospitality excellence and deep commitment to the Saudi culture and its unique requirements,” said Frank Trampert, Senior Vice President, Global Managing Director of Community Sales for Sabre Hospitality. “Through the cloud based SynXis platform, we are eager to support Taiba Investments’ vision of expanding its brand presence, enhancing operational efficiencies, and catering specifically to the nuanced needs of the Saudi market. This collaboration represents a significant milestone in our ongoing efforts to revolutionize the hospitality industry with cutting-edge technology, while integrating the rich heritage and customs of Saudi Arabia.”
Taiba Investments has been a pivotal force in the Saudi hospitality industry’s evolution, boasting a portfolio that includes 20 hotels, 13 residences, and six commercial centers. The company further solidified its growth strategy by acquiring Dur Hospitality in 2023, strengthening its role in delivering authentic Saudi hospitality, especially to Hajj and Umrah pilgrims in the Holy Cities. Through its homegrown brands and international partnerships, Taiba Investments is committed to setting new operational standards in line with Saudi Vision 2030.
“Our partnership with Sabre is a testament to Taiba Investments’ strategic focus on redefining Saudi hospitality services by adopting innovative solutions that enhance our operational capabilities and enrich our guests’ experiences,” said Hassan Ahdab, Chief Hospitality Operations Officer – Taiba Investments Company. “We look forward to implementing the SynXis CRS across our portfolio to supplement our distribution strategy and ultimately offer our guests more personalized and seamless experiences. We believe this collaboration will support our goals of leveraging innovative technology to enhance the hospitality landscape across the Kingdom.”
The collaboration between Sabre and Taiba Investments represents a significant advancement in utilizing technology to improve the hotel guest experience in Saudi Arabia. By leveraging the capabilities of Sabre’s SynXis platform, Taiba Investments aims to enhance its booking process and distribution strategy, ensuring that guests receive top-notch service from the moment they book their stay.
The post Sabre and Taiba Investments Announce Groundbreaking Collaboration at Arabian Travel Market in Dubai appeared first on Travel And Tour World.
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