Apple Google UK duopoly faces regulator action

Apple Google UK Duopoly Under CMA Scrutiny

Apple Google UK duopoly is facing intense scrutiny as the Competition and Markets Authority (CMA) evaluates measures to reduce their dominance. The regulator’s proposed decision could force the tech giants to alter the way their mobile services, including app stores, browsers, and operating systems, operate in the UK.

According to the CMA, Apple and Google control about 90-100% of mobile devices in the UK, creating what it calls an “effective duopoly”. The watchdog argues that this dominance stifles competition and limits consumer choice.

Regulatory Action on Apple Google UK Duopoly

The CMA has outlined a proposal to give Apple and Google “strategic market status” (SMS), a classification that allows regulators to enforce stricter rules on companies with overwhelming market power. The tech giants now have one month to respond to the proposal before the final ruling, expected in October.

If finalized, both companies may need to open their platforms to more competition, ensuring fair visibility for third-party apps and improving consumer options.

Sarah Cardell, Chief Executive of the CMA, stated that the proposals aim to empower UK app developers and ensure that consumers receive innovative, high-quality services.

Apple and Google Respond

Apple expressed concerns that the new regulations could weaken its privacy and security standards. An Apple spokesperson noted that these changes could “hamper our ability to innovate” and potentially benefit foreign competitors at the expense of UK users.

Google shared a similar sentiment, with Oliver Bethell, Senior Director of Competition, emphasizing that any new rules should be “evidence-based and proportionate.” He defended Google’s open-source Android operating system and Chrome’s Blink engine, claiming they already promote competition and affordable product development.

Consumer Groups and Developers Welcome Investigation

Consumer rights organizations have welcomed the CMA’s investigation, arguing that the companies’ dominance harms consumers and small businesses. Rocio Concha, Director of Policy and Advocacy at Which?, said that while Apple and Google have driven innovation, their market stranglehold now poses real challenges for fair competition.

Worldwide Crackdown on Tech Giants

This probe comes amid a wave of regulatory action targeting Apple and Google across the UK, EU, and US. Both companies are already facing multiple antitrust investigations, particularly concerning app store policies and payment systems.

Apple recently contested a €500 million fine from the European Commission, which accused the company of limiting developers’ ability to promote alternative marketplaces. Similarly, Google faces scrutiny over its dominance in search and advertising, with the CMA highlighting the company’s 90% share of UK searches.

What Happens Next?

The CMA is expected to finalize its decision in October. If the ruling goes ahead, Apple and Google may have to overhaul key elements of their services, such as how they feature their apps compared to competitors. The move could mark a turning point in mobile competition, opening the door for new players and increased innovation.