Irish Racing Star James Roe Partners with Tourism Ireland to Spotlight Emerald Isle in The US – Travel And Tour World

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Tourism Ireland has joined forces with Indy NXT driver James Roe in its latest endeavor to showcase the beauty of the island of Ireland across the United States.

This collaboration with James Roe, hailing from Naas, encompasses the creation of short videos to be aired on Facebook and Instagram as part of Tourism Ireland’s ‘Fill your heart with Ireland’ campaign. Additionally, it involves branding from Tourism Ireland’s Ireland.com on James Roe’s racing helmet, along with the establishment of a dedicated page on Tourism Ireland’s website, Ireland.com. This initiative aims to explore the potential of engaging a new demographic of racing enthusiasts in the US, who are increasingly drawn to international travel experiences.

The videos spotlight Dublin and Kildare, capturing Roe’s cherished activities during his visits to Ireland. Audiences will be treated to glimpses of his outings to iconic spots such as Powerscourt Townhouse Centre, The K Club, Kildare Village, and his local haunt, Fletcher’s in Naas.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Tourism Ireland is delighted to partner with Indy NXT driver James Roe. Our aim is to highlight the island of Ireland to a new target audience of racing enthusiasts – a group that is demonstrating a greater interest in international travel. The videos are highlighting some of Roe’s favourite things to do in Ireland, to inspire viewers to come and follow in his footsteps.”

The post Irish Racing Star James Roe Partners with Tourism Ireland to Spotlight Emerald Isle in The US appeared first on Travel And Tour World.

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