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- A ribbed pattern adorning the jersey encapsulates the textures found in Turin’s architectural beauty, forged from its industrial past.
- The charcoal base – more commonly found on the club’s goalkeeper kits – acts as a tribute to the jerseys worn by famous Juventus goalkeepers over the years.
- Available from August 17th, via Juventus stores, selected retail stores, and online at https://www.adidas.com/us/soccer-jerseys
Today, adidas reveal the Juventus third kit for the upcoming 2023/24 season. Taking its inspiration from the industrial revolution in Turin, the new kit celebrates this critical period in the establishment of this city, and its architecture.
As an homage to the incredible architecture found across Turin, the new jersey incorporates a ribbed knit pattern, selected to reflect the textures and surfaces found across the famed structures of this great city. A base colour of charcoal – a tone inextricably linked to the industrial heritage of the city – completes the look.
The nostalgia continues with the charcoal base also chosen in celebration of a long line of legendary Juventus goalkeepers – imitating the colour that has become synonymous with their jerseys over the years. The use of an outfield kit to do this creates something unique, that puts these icons of the club at the heart of the action in the outfield.
The design is given a retro finish with a black Henry buttoned collar as well as the famous adidas three stripes along each sleeve in grey.
The on-field version of the shirt is constructed with HEAT.RDY technology, optimized to keep players feeling comfortable while performing on the biggest stage. The kit version for fans features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry.
Both versions of the jersey have been made with 100% recycled materials, representing just one of adidas’ solutions to help end plastic waste. Earlier this year, adidas announced that it is ahead of schedule in its journey to replace virgin polyester with recycled polyester in its products wherever possible by the end of 2024.
The new third kit will be worn on pitch for the first time against Udinese on August 20th and available to purchase from August 17th via Juventus stores, selected retail stores, and online at https://www.adidas.com/us/soccer-jerseys
ABOUT ADIDAS
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 22.5 billion in 2022.
ABOUT ADIDAS IN FOOTBALL
adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the UEFA European Championship & the UEFA Champions League. adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus. adidas is also partner to some of the best athletes in the game including Vivianne Miedema, Lindsey Horan, Wendie Renard, Leo Messi, Paul Pogba, Mohamed Salah, Paulo Dybala, Thiago Alcantara, Alessia Russo, Gabriel Jesus, Roberto Firmino, Joao Felix, Serge Gnabry, Jude Bellingham, and Karim Benzema.
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